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rebekahdaniels9@gmail.comAbout Me
Hi, I’m Rebekah Daniels, a multi-disciplinary Product and Experience Designer with over 8 years of expertise in UX, UI, and service design. I’ve led design at a luxury hospitality company, creating systems and journeys used by members worldwide, and I’m now expanding into the broader field of service and experience design—where digital and physical touchpoints meet.
I thrive on projects that cut through complexity and deliver clarity—whether that’s building a global grocery ordering system from scratch, rolling out large-scale design system foundations, or reimagining community features that connect people in meaningful ways. My work balances strategy with detail, and I’m at my best when designing flows that feel intuitive, elegant, and human.
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I thrive on projects that cut through complexity and deliver clarity—whether that’s building a global grocery ordering system from scratch, rolling out large-scale design system foundations, or reimagining community features that connect people in meaningful ways. My work balances strategy with detail, and I’m at my best when designing flows that feel intuitive, elegant, and human.
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Experience
Senior Product Designer @ Exclusive Resorts
Jan 2024-Sep 2025
- Drove Member Community from request → build: aligned stakeholders, ran discovery, and delivered a dev-ready MVP.
- Led cross-team design system initiative: zero → v1 with tokens, variables, expressive components, libraries, documentation, governance.
- Owned end-to-end UX for Member Portal (booking, trip planning, profile, recommendations).
- Architected and designed global grocery ordering system (300+ residences worldwide).
- Designed Concierge Chat internal tool (30+ destinations), standardizing replies and cutting handoffs.
- Re-architected Trip Details in native mobile app, reducing taps per task and improving engagement.
UX Designer @ Exclusive Resorts
Sep 2021 – Jan 2024
- Served as the sole UI/UX designer during the company’s transition from IT to a product development model.
- Delivered high-impact projects across web, mobile, and internal tools—including the “Available Now” mobile booking feature and a redesign of concierge tools used across destinations.
- Took ownership of the Member Portal from an external agency, implementing breadcrumb navigation and leading UX overhauls for search, booking, and payment flows.
- Balanced defense work (urgent fixes, developer support, design system maintenance) with offense work (strategic product design for long-term ROI).
- Established myself as a cross-functional partner, preparing to step into a leadership role driving cohesive, strategic design across the product ecosystem.
Freelance Web Designer & Developer
May 2017 – Sep 2021
- Designed and developed websites, landing pages, and newsletters for diverse clients.
- Created UI/UX libraries and implemented CMS solutions.
- Delivered end-to-end projects, from wireframes to polished responsive builds in Webflow.
Skills
Figma
Product Design
Webflow
UI Design
AI Toolsets
UX Design
User Research
Service Design
Interests
MMA Blue Belt
Reading
French Lifestyle
Service Design
Gaming
Pickleball
Barre & Dance
Nature


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